Although Bruno Munari was an Italian designer, he also wrote children's books. Picasso called him "the new Leonardo." Born in Milan on October 24, 1907, Bruno Munari was an art movement. His belief that in order to "observe and recreate nature," you needed to use all five senses, carried over to his writing in Bruno Munari's ABC (an alphabet book), From Afar It is an Island (text and photographs introduce a variety of stones and suggest pictures to paint on them), The Circus in the Mist (although a mist surrounds the town, everything is bright and gay beneath the circus tent, Zoo (half real, half imaginary zoo with colorful animals and descriptions), The Elephant's Wish (bored with being themselves, the elephant, bird, fish, lizard and ox wish they could be something else), Who's There? (animals inside packages of different sizes and shapes), Animals for Sale (peek-a-boo pictures), and The Yellow Conjurer (about a magic show). Bruno Munari died in 1998.